jake beading

Jake Daren is the designer and creator of all things Craving Color.  Her passion for creating started when she was a child, and has continually evolved throughout her life.  Influenced by the beauty of the world around her, no two pieces are ever identical.  Jake greatly values individuality and enjoys helping her customers express themselves with her artistic creations.  Rather than work from a plan or blueprint, jake prefers to be intuitively guided through each piece – rendering it truly one-of-a-kind.

Craving Color does not maintain a storefront, choosing instead to take part in events, craft shows and festivals throughout Alberta and British Columbia.  Of particular note are jake’s participation in the “Flowers for Nitanis (my daughter)” awareness event funded by Justice Canada and Craving Color’s exhibition in the Western Canadian Jewellery Expo.

Edmonton area born and raised, jake is loyal to the local economy, and encourages others to support business in their community.

You can find the latest photos on Instagram @craving_color

“Don’t Follow the Flock…Lead It!

Your Life Craves Color…Feed It!”